Business Operations

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IBM Taps Twitter’s Data to Drive Business Insights

IBM and Twitter say they will 'change the way business decisions are made' by pairing Twitter data with IBM's analytics tools and new apps for the enterprise. But CIOs won't buy in until the two companies can bring structure and c

Nov 18, 2014 4 mins

Marketing Social Networking Apps Twitter

CMOs Must Capitalize on Digital Moments of Engagement

Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?

Nov 17, 2014 3 mins

CMO Marketing

How You Can Stand Up to AT&T and Help Save the Internet

The free Internet hangs in the balance as big ISPs, including AT&T, move to kill net neutrality. Here's a simple way you can fight back.

Nov 13, 2014 3 mins

Government Internet Legal

Mastering the Business Basics of Online Reputation Management

Search engine optimization experts offer insights on the current state of online reputation management and share best practices for managing your company's reputation on the Web.

Nov 13, 2014 5 mins

Marketing Web Search

Top Tips and Tools for Online Reputation Management

Search engine optimization experts share tips and tools to help you manage your company's online reputation.

Nov 13, 2014 8 mins

Marketing Web Search

Snapchat Says Its Weaknesses Are Actually Strengths for Advertisers

Many social media platforms collect any and all data they can on users to help sell targeted ads. Snapchat says that strategy is 'rude' and 'creepy,' but the reality is the company can't deliver targeted ads even if it wants

Nov 13, 2014 5 mins

Marketing Privacy Social Networking Apps

How QVC’s Omnichannel Focus Leads to Better Customer Engagement

The shopping networku2019s CIO says that by using metrics of engagement (as opposed to pure revenue tracking), QVC is able to determine the effectiveness of its omnichannel investment.

Nov 12, 2014 3 mins

Marketing Retail Industry Social Networking Apps

How to Use Email Marketing to Increase Sales This Holiday Season

Email marketing experts share 12 proven tips for getting customers in the holiday spirit -- and into your store.

Nov 11, 2014 7 mins

Email Clients Marketing

How Brands Can Convert Facebook Users Into Customers

Converting users into customers on Facebook isn't a science, but the social network is quickly becoming a valuable way companies to boost sales. Brands need to embrace potential influencers and provide insights with a purpose if they hope to tur

Nov 3, 2014 4 mins

Facebook Marketing Social Networking Apps

Confidential Business Data at Risk at the Border

U.S. agents can search and seize the laptops of international travelers at the border, so take precautions to protect confidential business information

Oct 29, 2014 2 mins

Government Legal Privacy

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